Heineken Taps Local Artists to Celebrate Major League Soccer Stars in Revamped Man of the Match Program

WHITE PLAINS, N.Y., April 20, 2021 /PRNewswire/ — Heineken USA continues its longstanding support of Major League Soccer (MLS) by…

WHITE PLAINS, N.Y., April 20, 2021 /PRNewswire/ — Heineken USA continues its longstanding support of Major League Soccer (MLS) by bringing even more excitement to the 2021 season. Building upon the success of its Man of the Match program, Heineken is enlisting a roster of local artists who will put their own spin on the updated trophy that is given to players during home games throughout the 2021-2022 season.

Heineken has been the official beer of MLS since 2015 and has been awarding The Man of the Match trophy since 2018. Atlanta United, Inter Miami CF, Orlando City, D.C. United and New York City FC each award their own Man of the Match after every home game through a trophy presentation immediately following the game. The honor is given to the top performing player of the match.

«We’re fiercely passionate about supporting the growth of MLS here in the US,» said Pattie Falch, Director of Partnerships and Consumer Experience at HEINEKEN USA. «By working with local artists to create their own unique versions of the trophy for their home teams, we’re inviting even more fans to watch what happens on the fields this season.»

As part of the refreshed Man of the Match program, each of more than 50 home games at the participating clubs will feature its own trophy design, each applied to a custom metal Predator Adidas soccer cleat.

Heineken is partnering with the following artists to create each trophy:

Atlanta United

Inter Miami CF

Orlando City

D.C. United

New York City FC

Find out who receives the Man of the Match trophy by following #HeinekenMOTM on social media all season long.

About HEINEKEN USA

HEINEKEN USA Inc., the nation’s leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. Key brands imported into the U.S. are Heineken®, the world’s most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Amstel Xlight, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

 

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SOURCE Heineken USA