DENVER, Sept. 10, 2021 /PRNewswire/ — PointsBet, a premier global online gaming operator and the official sports betting partner of NBC Sports, announced today ahead of this Sunday’s matchup between the Chicago Bears and the Los Angeles Rams, that the brand will unveil integrations on the Football Night in America studio show and the new Peacock Sunday Night Football Final postgame show.
The increased integration results from the multi-year partnership between PointsBet and NBC Sports announced in August 2020 and PointsBet’s recent selection by the National Football League (NFL) as one of seven Approved Sportsbook Operators (ASO).
«Our NBC Sports NFL broadcast odds integrations represent a historic and groundbreaking moment for sports betting and PointsBet,» said Johnny Aitken, PointsBet USA CEO. «As we enter the second year of partnership with NBCUniversal, we are taking a major step to innovate and integrate our service within their platforms. We know viewers who are sports bettors are more engaged with the game throughout the broadcast, and PointsBet offers more opportunities for players to stay involved. We are just getting started, and we are excited to do it together with premium partners.»
Viewers of Football Night in America will have the opportunity to watch a new weekly odds segment featuring expert analysis from NFL all-time great and recently announced PointsBet Global Ambassador, Drew Brees. The feature will highlight NFL betting markets of the day and what to look for in Sunday Night Football, a first of its kind on the most-watched studio show in sports.
PointsBet will also integrate betting content into the new Peacock Sunday Night Football Final postgame show, following every Sunday Night Football broadcast. The odds integration will highlight future NFL betting markets. PointsBet’s Head Oddsmaker Jay Croucher and Senior Editor Teddy Greenstein will make regular guest appearances.
Viewers will also see the return of the Sunday Night 7 free-to-play NFL game on the NBC Sports Predictor app powered by PointsBet. The app allows viewers to participate in a seven-question Sunday Night 7 contest focused on the upcoming game featuring a $100,000 jackpot.
«We look forward to continuing to work with our partners at PointsBet to further engage viewers of our live NFL game and studio content,» said Nicolina O’Rorke, SVP, NBC Sports Next and GM, Sports Betting & Gaming.
In addition to the Sunday night integrations, NBC Sports EDGE, part of the NBC Sports Next portfolio and one of the internet’s highest-trafficked fantasy sports and gaming websites, will provide more football content this season than ever before across Peacock and NBC Sports Digital platforms as well as through its partnership with PointsBet. NBC Sports EDGE’s shows include Bet the Edge: Blitzing the Board, which features regular guest appearances from PointsBet’s Greenstein and Croucher, and streams on Peacock’s NBC Sports channel on Fridays at 7 p.m. ET and Sundays at noon ET, starting tonight.
Viewers in markets where PointsBet is active will see Drew Brees appear in ad spots for the company’s new brand campaign, «Live Your Bet Life.»
Brees joined PointsBet in July to serve as Global Ambassador and will star in and help develop original content for PointsBet, lead new commercial campaigns, and steer marketing and promotional concepts.
The «Live Your Bet Life» campaign highlights PointsBet’s market-leading technology infrastructure and strategic approach to the competitive sports betting space.
PointsBet is one of the fastest growing online gaming operators in the country and is rapidly expanding its U.S. footprint, currently bringing its best-in-class proprietary technology, modernized and premium brand mentality, expert trading practices, and proven growth marketing strategies to the burgeoning sports betting markets of Colorado, Illinois, Indiana, Iowa, Michigan, New Jersey, and West Virginia. Originally founded in Australia, PointsBet is a cutting-edge online gaming operator that prides itself on having the quickest and most user-friendly app (iOS and Android) while also providing the best content and experience for sports bettors. PointsBet is the only U.S. sportsbook to offer PointsBetting – a unique and innovative way to bet – and has also introduced a slew of well-received, bettor-first initiatives. PointsBet offers the most markets on all major U.S. sports (NFL, NBA, WNBA, MLB, NHL) and PointsBetting in the world. For more information, visit www.PointsBet.com.
Jeffrey Altstadter, PointsBet, Jeffrey.email@example.com
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